Intrinsic value of Clorox - CLX

Previous Close

$146.77

  Intrinsic Value

$81.74

stock screener

  Rating & Target

sell

-44%

Previous close

$146.77

 
Intrinsic value

$81.74

 
Up/down potential

-44%

 
Rating

sell

We calculate the intrinsic value of CLX stock by summing up the current values of future distributable cash flows generated by the company and dividing the sum by the number of outstanding shares. As such, the intrinsic value calculation depends entirely on projections. The more accurate your projections of the company's performance are - the more reliable is the intrinsic value calculation result. Please make sure to check the stock valuation input data below and adjust it if necessary. The quality of the output (intrinsic valuation result) is only as good as the quality of the input. See also DISCLAIMERS.

STOCK VALUATION INPUT DATA

Revenue (in 2017), $M
Initial revenue growth rate, %
Terminal revenue growth rate, %
Revenue decline factor
Initial discount rate, %
Discount rate multiplier
Variable cost ratio, %
Fixed operating expenses, $M
Interest rate on debt, %
Effective corporate tax rate, %
Production assets / Revenue, %
Life of production assets, yrs
Working capital / Revenue, %
Revenue / Adjusted assets
Adjusted equity ratio
Cash flow adjustment, % of Revenue
Book value of equity, $M
Shares outstanding, mln
Market capitalization, $bln 18.9

 

FINANCIAL STATEMENTS FORECAST and PRESENT VALUE CALCULATION

Fiscal year
   2018
   2019
   2020
   2021
   2022
   2023
   2024
   2025
   2026
   2027
   2028
   2029
   2030
   2031
   2032
   2033
   2034
   2035
   2036
   2037
   2038
   2039
   2040
   2041
   2042
   2043
   2044
   2045
   2046
   2047

INCOME STATEMENT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Revenue growth rate, %
  3.70
  3.83
  3.95
  4.05
  4.15
  4.23
  4.31
  4.38
  4.44
  4.50
  4.55
  4.59
  4.63
  4.67
  4.70
  4.73
  4.76
  4.78
  4.80
  4.82
  4.84
  4.86
  4.87
  4.88
  4.90
  4.91
  4.92
  4.92
  4.93
  4.94
Revenue, $m
  6,194
  6,431
  6,685
  6,956
  7,244
  7,551
  7,876
  8,221
  8,586
  8,972
  9,380
  9,811
  10,266
  10,745
  11,250
  11,783
  12,343
  12,934
  13,555
  14,209
  14,897
  15,621
  16,382
  17,182
  18,024
  18,908
  19,837
  20,814
  21,841
  22,920
Variable operating expenses, $m
  4,725
  4,899
  5,085
  5,283
  5,494
  5,718
  5,956
  6,209
  6,476
  6,759
  6,865
  7,181
  7,513
  7,864
  8,234
  8,624
  9,034
  9,466
  9,921
  10,400
  10,903
  11,433
  11,990
  12,575
  13,191
  13,838
  14,519
  15,234
  15,985
  16,775
Fixed operating expenses, $m
  300
  307
  314
  321
  328
  335
  342
  350
  358
  365
  374
  382
  390
  399
  407
  416
  426
  435
  445
  454
  464
  475
  485
  496
  507
  518
  529
  541
  553
  565
Total operating expenses, $m
  5,025
  5,206
  5,399
  5,604
  5,822
  6,053
  6,298
  6,559
  6,834
  7,124
  7,239
  7,563
  7,903
  8,263
  8,641
  9,040
  9,460
  9,901
  10,366
  10,854
  11,367
  11,908
  12,475
  13,071
  13,698
  14,356
  15,048
  15,775
  16,538
  17,340
Operating income, $m
  1,168
  1,225
  1,287
  1,352
  1,423
  1,498
  1,578
  1,663
  1,753
  1,848
  2,141
  2,249
  2,362
  2,482
  2,609
  2,743
  2,884
  3,033
  3,190
  3,355
  3,530
  3,714
  3,907
  4,111
  4,326
  4,552
  4,790
  5,040
  5,303
  5,580
EBITDA, $m
  1,655
  1,723
  1,797
  1,875
  1,959
  2,049
  2,144
  2,246
  2,353
  2,467
  2,588
  2,716
  2,851
  2,994
  3,144
  3,303
  3,471
  3,648
  3,835
  4,032
  4,239
  4,457
  4,687
  4,929
  5,184
  5,452
  5,734
  6,031
  6,343
  6,671
Interest expense (income), $m
  78
  119
  126
  135
  144
  154
  165
  176
  188
  200
  214
  228
  243
  258
  275
  292
  311
  330
  350
  372
  395
  418
  444
  470
  498
  527
  557
  590
  623
  659
  696
Earnings before tax, $m
  1,050
  1,099
  1,152
  1,208
  1,268
  1,333
  1,402
  1,475
  1,552
  1,635
  1,914
  2,006
  2,104
  2,207
  2,317
  2,432
  2,554
  2,682
  2,818
  2,961
  3,111
  3,270
  3,437
  3,614
  3,799
  3,994
  4,200
  4,416
  4,644
  4,884
Tax expense, $m
  283
  297
  311
  326
  342
  360
  378
  398
  419
  441
  517
  542
  568
  596
  625
  657
  690
  724
  761
  799
  840
  883
  928
  976
  1,026
  1,078
  1,134
  1,192
  1,254
  1,319
Net income, $m
  766
  802
  841
  882
  926
  973
  1,023
  1,077
  1,133
  1,193
  1,397
  1,465
  1,536
  1,611
  1,691
  1,775
  1,864
  1,958
  2,057
  2,161
  2,271
  2,387
  2,509
  2,638
  2,773
  2,916
  3,066
  3,224
  3,390
  3,565

BALANCE SHEET

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Cash and short-term investments, $m
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
Total assets, $m
  4,743
  4,924
  5,119
  5,326
  5,547
  5,782
  6,031
  6,295
  6,575
  6,870
  7,183
  7,512
  7,860
  8,227
  8,614
  9,022
  9,451
  9,903
  10,379
  10,880
  11,407
  11,961
  12,544
  13,156
  13,801
  14,478
  15,189
  15,937
  16,723
  17,549
Adjusted assets (=assets-cash), $m
  4,743
  4,924
  5,119
  5,326
  5,547
  5,782
  6,031
  6,295
  6,575
  6,870
  7,183
  7,512
  7,860
  8,227
  8,614
  9,022
  9,451
  9,903
  10,379
  10,880
  11,407
  11,961
  12,544
  13,156
  13,801
  14,478
  15,189
  15,937
  16,723
  17,549
Revenue / Adjusted assets
  1.306
  1.306
  1.306
  1.306
  1.306
  1.306
  1.306
  1.306
  1.306
  1.306
  1.306
  1.306
  1.306
  1.306
  1.306
  1.306
  1.306
  1.306
  1.306
  1.306
  1.306
  1.306
  1.306
  1.306
  1.306
  1.306
  1.306
  1.306
  1.306
  1.306
Average production assets, $m
  2,948
  3,061
  3,182
  3,311
  3,448
  3,594
  3,749
  3,913
  4,087
  4,271
  4,465
  4,670
  4,886
  5,115
  5,355
  5,609
  5,875
  6,157
  6,452
  6,764
  7,091
  7,436
  7,798
  8,179
  8,579
  9,000
  9,443
  9,908
  10,396
  10,910
Working capital, $m
  -564
  -585
  -608
  -633
  -659
  -687
  -717
  -748
  -781
  -816
  -854
  -893
  -934
  -978
  -1,024
  -1,072
  -1,123
  -1,177
  -1,234
  -1,293
  -1,356
  -1,422
  -1,491
  -1,564
  -1,640
  -1,721
  -1,805
  -1,894
  -1,988
  -2,086
Total debt, $m
  2,342
  2,502
  2,674
  2,856
  3,051
  3,258
  3,477
  3,710
  3,956
  4,217
  4,492
  4,782
  5,089
  5,412
  5,753
  6,112
  6,491
  6,889
  7,308
  7,749
  8,213
  8,702
  9,215
  9,755
  10,322
  10,919
  11,546
  12,205
  12,897
  13,625
Total liabilities, $m
  4,178
  4,338
  4,510
  4,692
  4,887
  5,094
  5,313
  5,546
  5,792
  6,053
  6,328
  6,618
  6,925
  7,248
  7,589
  7,948
  8,327
  8,725
  9,144
  9,585
  10,049
  10,538
  11,051
  11,591
  12,158
  12,755
  13,382
  14,041
  14,733
  15,461
Total equity, $m
  564
  586
  609
  634
  660
  688
  718
  749
  782
  818
  855
  894
  935
  979
  1,025
  1,074
  1,125
  1,179
  1,235
  1,295
  1,357
  1,423
  1,493
  1,566
  1,642
  1,723
  1,808
  1,897
  1,990
  2,088
Total liabilities and equity, $m
  4,742
  4,924
  5,119
  5,326
  5,547
  5,782
  6,031
  6,295
  6,574
  6,871
  7,183
  7,512
  7,860
  8,227
  8,614
  9,022
  9,452
  9,904
  10,379
  10,880
  11,406
  11,961
  12,544
  13,157
  13,800
  14,478
  15,190
  15,938
  16,723
  17,549
Debt-to-equity ratio
  4.150
  4.270
  4.390
  4.510
  4.620
  4.730
  4.850
  4.950
  5.060
  5.160
  5.260
  5.350
  5.440
  5.530
  5.610
  5.690
  5.770
  5.850
  5.920
  5.990
  6.050
  6.110
  6.170
  6.230
  6.290
  6.340
  6.390
  6.440
  6.480
  6.520
Adjusted equity ratio
  0.119
  0.119
  0.119
  0.119
  0.119
  0.119
  0.119
  0.119
  0.119
  0.119
  0.119
  0.119
  0.119
  0.119
  0.119
  0.119
  0.119
  0.119
  0.119
  0.119
  0.119
  0.119
  0.119
  0.119
  0.119
  0.119
  0.119
  0.119
  0.119
  0.119

CASH FLOW

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net income, $m
  766
  802
  841
  882
  926
  973
  1,023
  1,077
  1,133
  1,193
  1,397
  1,465
  1,536
  1,611
  1,691
  1,775
  1,864
  1,958
  2,057
  2,161
  2,271
  2,387
  2,509
  2,638
  2,773
  2,916
  3,066
  3,224
  3,390
  3,565
Depreciation, amort., depletion, $m
  487
  498
  510
  523
  537
  551
  567
  583
  601
  619
  447
  467
  489
  511
  536
  561
  588
  616
  645
  676
  709
  744
  780
  818
  858
  900
  944
  991
  1,040
  1,091
Funds from operations, $m
  1,253
  1,300
  1,351
  1,405
  1,463
  1,524
  1,590
  1,660
  1,734
  1,812
  1,844
  1,932
  2,025
  2,123
  2,227
  2,336
  2,452
  2,574
  2,702
  2,838
  2,980
  3,131
  3,289
  3,456
  3,631
  3,816
  4,010
  4,215
  4,430
  4,656
Change in working capital, $m
  -20
  -22
  -23
  -25
  -26
  -28
  -30
  -31
  -33
  -35
  -37
  -39
  -41
  -44
  -46
  -48
  -51
  -54
  -57
  -60
  -63
  -66
  -69
  -73
  -77
  -80
  -85
  -89
  -93
  -98
Cash from operations, $m
  1,273
  1,322
  1,374
  1,429
  1,489
  1,552
  1,620
  1,691
  1,767
  1,847
  1,881
  1,971
  2,066
  2,166
  2,273
  2,385
  2,503
  2,627
  2,759
  2,897
  3,043
  3,197
  3,358
  3,529
  3,708
  3,896
  4,095
  4,304
  4,523
  4,754
Maintenance CAPEX, $m
  -284
  -295
  -306
  -318
  -331
  -345
  -359
  -375
  -391
  -409
  -427
  -447
  -467
  -489
  -511
  -536
  -561
  -588
  -616
  -645
  -676
  -709
  -744
  -780
  -818
  -858
  -900
  -944
  -991
  -1,040
New CAPEX, $m
  -105
  -113
  -121
  -129
  -137
  -146
  -155
  -164
  -174
  -184
  -194
  -205
  -216
  -228
  -241
  -253
  -267
  -281
  -296
  -311
  -327
  -344
  -362
  -381
  -400
  -421
  -442
  -465
  -489
  -513
Cash from investing activities, $m
  -389
  -408
  -427
  -447
  -468
  -491
  -514
  -539
  -565
  -593
  -621
  -652
  -683
  -717
  -752
  -789
  -828
  -869
  -912
  -956
  -1,003
  -1,053
  -1,106
  -1,161
  -1,218
  -1,279
  -1,342
  -1,409
  -1,480
  -1,553
Free cash flow, $m
  884
  914
  947
  982
  1,020
  1,061
  1,105
  1,152
  1,202
  1,255
  1,259
  1,319
  1,383
  1,450
  1,521
  1,596
  1,675
  1,759
  1,847
  1,941
  2,039
  2,143
  2,252
  2,368
  2,489
  2,617
  2,752
  2,894
  3,044
  3,201
Issuance/(repayment) of debt, $m
  147
  160
  171
  183
  195
  207
  219
  233
  246
  260
  275
  291
  307
  323
  341
  359
  378
  398
  419
  441
  464
  488
  513
  540
  568
  597
  627
  659
  692
  728
Issuance/(repurchase) of shares, $m
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
Cash from financing (excl. dividends), $m  
  147
  160
  171
  183
  195
  207
  219
  233
  246
  260
  275
  291
  307
  323
  341
  359
  378
  398
  419
  441
  464
  488
  513
  540
  568
  597
  627
  659
  692
  728
Total cash flow (excl. dividends), $m
  1,031
  1,074
  1,118
  1,165
  1,215
  1,268
  1,325
  1,385
  1,448
  1,515
  1,535
  1,610
  1,689
  1,773
  1,861
  1,955
  2,053
  2,157
  2,267
  2,382
  2,503
  2,631
  2,766
  2,908
  3,057
  3,214
  3,379
  3,553
  3,736
  3,929
Retained Cash Flow (-), $m
  -22
  -22
  -23
  -25
  -26
  -28
  -30
  -31
  -33
  -35
  -37
  -39
  -41
  -44
  -46
  -49
  -51
  -54
  -57
  -60
  -63
  -66
  -69
  -73
  -77
  -81
  -85
  -89
  -94
  -98
Prev. year cash balance distribution, $m
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
  0
Cash flow adjustment, $m
  54
  56
  58
  60
  63
  65
  68
  71
  74
  77
  81
  84
  88
  92
  97
  101
  106
  111
  116
  122
  128
  134
  141
  147
  155
  162
  170
  179
  187
  197
Cash available for distribution, $m
  1,009
  1,052
  1,095
  1,140
  1,189
  1,240
  1,295
  1,353
  1,415
  1,480
  1,497
  1,571
  1,648
  1,729
  1,815
  1,906
  2,002
  2,103
  2,210
  2,322
  2,441
  2,565
  2,697
  2,835
  2,980
  3,133
  3,295
  3,464
  3,643
  3,831
Discount rate, %
  6.80
  7.14
  7.50
  7.87
  8.27
  8.68
  9.11
  9.57
  10.05
  10.55
  11.08
  11.63
  12.21
  12.82
  13.46
  14.14
  14.84
  15.59
  16.37
  17.18
  18.04
  18.94
  19.89
  20.89
  21.93
  23.03
  24.18
  25.39
  26.66
  27.99
PV of cash for distribution, $m
  945
  917
  881
  842
  799
  753
  703
  651
  598
  543
  472
  419
  368
  319
  273
  230
  190
  155
  124
  97
  75
  56
  42
  30
  21
  14
  10
  6
  4
  2
Current shareholders' claim on cash, %
  100.0
  100.0
  100.0
  100.0
  100.0
  100.0
  100.0
  100.0
  100.0
  100.0
  100.0
  100.0
  100.0
  100.0
  100.0
  100.0
  100.0
  100.0
  100.0
  100.0
  100.0
  100.0
  100.0
  100.0
  100.0
  100.0
  100.0
  100.0
  100.0
  100.0

The Clorox Company is a manufacturer and marketer of consumer and professional products. The Company sells its products primarily through mass retail outlets, e-commerce channels, wholesale distributors and medical supply distributors. The Company operates through four segments: Cleaning, Household, Lifestyle and International. Its Cleaning segment consists of laundry, home care and professional products marketed and sold in the United States. Its Household segment consists of charcoal, cat litter and plastic bags, wraps and container products marketed and sold in the United States. Its Lifestyle segment consists of food products, water-filtration systems and filters, and natural personal care products marketed and sold in the United States. Its International segment consists of products sold outside the United States. It markets some of the consumer brand names, such as namesake bleach and cleaning products, Pine-Sol cleaners, Liquid-Plumr clog removers and Kingsford charcoal.

FINANCIAL RATIOS  of  Clorox (CLX)

Valuation Ratios
P/E Ratio 27
Price to Sales 3.2
Price to Book 34.9
Price to Tangible Book
Price to Cash Flow 21.8
Price to Free Cash Flow 29.7
Growth Rates
Sales Growth Rate 3.7%
Sales - 3 Yr. Growth Rate %
EPS Growth Rate %
EPS - 3 Yr. Growth Rate %
Capital Spending Gr. Rate 34.3%
Cap. Spend. - 3 Yr. Gr. Rate 10.9%
Financial Strength
Quick Ratio 1
Current Ratio 0
LT Debt to Equity 256.6%
Total Debt to Equity 405%
Interest Coverage 14
Management Effectiveness
Return On Assets 16.6%
Ret/ On Assets - 3 Yr. Avg. 16%
Return On Total Capital 26.2%
Ret/ On T. Cap. - 3 Yr. Avg. 25.6%
Return On Equity 167.1%
Return On Equity - 3 Yr. Avg. 302%
Asset Turnover 1.3
Profitability Ratios
Gross Margin 44.7%
Gross Margin - 3 Yr. Avg. 44.5%
EBITDA Margin 21.3%
EBITDA Margin - 3 Yr. Avg. 21.2%
Operating Margin 17.3%
Oper. Margin - 3 Yr. Avg. 16.9%
Pre-Tax Margin 17.3%
Pre-Tax Margin - 3 Yr. Avg. 16.9%
Net Profit Margin 11.7%
Net Profit Margin - 3 Yr. Avg. 11.1%
Effective Tax Rate 31.9%
Eff/ Tax Rate - 3 Yr. Avg. 33.4%
Payout Ratio 58.8%

CLX stock valuation input parameters

Revenue. Company's revenue (or sales) is always the starting point of any cash flow forecast. In the CLX stock intrinsic value calculation we used $5973 million for the last fiscal year's total revenue generated by Clorox. The default revenue input number comes from 2017 income statement of Clorox. You may change it if you feel that it should be adjusted for some unusual circumstances that are not expected to be repeated in the future or if you already know (from interim financial statements, for example) that this year's revenue is going to be quite different.

Revenue growth rate. Forecasted future revenue growth rate is the most important input parameter for the intrinsic value calculation. Unlike other input parameters that are reasonably expected to be in line with their historic averages or their historic trends, the revenue growth rate by and large is a wild card: nobody really knows what the company's revenue will be in the future. Of course, the level of unpredictability is different for different industries (utility companies being the most predictable and, thus, less risky).
    We use three input parameters to forecast the revenue growth rate in our CLX stock valuation model: a) initial revenue growth rate of 3.7% whose default value is the revenue growth rate in the most recent quarter compared to the quarterly revenue a year ago; b) terminal revenue growth rate of 5% whose default value is chosen to be close to the average nominal (i.e. not adjusted for inflation) GDP growth rate; and c) revenue decline factor of 0.9, which stipulates that revenue growth rate in each forecasted year will be equal to the difference of the revenue growth rate in the preceding year and the terminal revenue growth rate multiplied by this revenue decline factor (with the passage of time the revenue growth rate will be approaching the terminal revenue growth rate, but not quite reaching it - though the difference could be infinitesimally small).
    At the revenue decline factor of 1, the future revenue growth rate is forecasted to be constant and equal to the initial revenue growth rate. The smaller the revenue decline factor, the faster the revenue growth rate will approach the terminal revenue growth.

Discount rate. The discount rate is used for determining the present value of future cash flows: future cash flows are "discounted" as at normal conditions (that translate into positive expected return on investment) one dollar today is worth more than the same dollar in the future. Unlike all other valuation models, we use variable discount rate, i.e. it increases for each consecutive year. This is done to account for higher risk of cash flows coming in further in the future.
    The initial discount rate of 6.8%, whose default value for CLX is calculated based on our internal credit rating of Clorox, is applied to the cash flow expected to be received a year from now (well, actually, to be precise, in the financial year following the base year - the last year for which we have financial statements). For each consecutive year the discount rate is multiplied by the discount rate multiplier of 1.05, e.i. each year it increases by 5%. Feel free to change this number to correspond to your level of risk assessment of Clorox.
    By the way, it is easy to set the discount rate to be constant (this would make comparison with other valuation models easier): just set the discount rate multiplier equal to 1 and chose the magnitude of the initial discount rate to your liking.

Variable cost ratio is the ratio of variable costs (i.e. costs that fluctuate with fluctuation of the volume of production) to the revenue expressed as a percentage. In the calculation of intrinsic value of CLX stock the variable cost ratio is equal to 76.4%.

Fixed operating expenses is just that - expenses that are not dependant on the volume of production. They are set to $294 million in the base year in the intrinsic value calculation for CLX stock. These expenses increase with the level of inflation in subsequent years.

Interest rate on debt is the average all-in rate of interest paid by the company on its debt. It is set at 5.4% for Clorox.

Corporate tax rate of 27% is the nominal tax rate for Clorox. In reality, companies find ways to pay much less taxes than that or not to pay them at all.

Cash flow adjustment could be used for any adjustment the investor deems necessary. Most commonly we use this field to account for stock options-related effects in excess of what is reported on the company's income statement. The cash flow adjustment is expressed as a percentage of the revenue, and in the current valuation of the CLX stock is equal to 0.9%.

Production assets are the company's assets used for manufacturing products or provision of services. In the valuation model input table they are expressed as a percentage of revenue and for CLX are equal to 47.6%.

Life of production assets of 10 years is the average useful life of capital assets used in Clorox operations. It is used to calculate yearly capital expenditures needed to keep these assets in good order - we call it the maintenance CAPEX.

Working capital is the difference between the company's current assets and liabilities. In the model we use the ratio of working capital to revenue, which for CLX is equal to -9.1%. A negative number means that the company is apt at using financial resources of its suppliers and customers; a large positive number, on the other hand, means that it either provides in-kind financing to others or is not good at managing its inventories.

Book value of equity - $542 million for Clorox - is used in calculation of the "floor" for intrinsic valuation based on the discounted cash flow (DCF) method. Even if the prospects are very bad for a company, its assets could always be sold now for their current fair market value.

Shares outstanding of 129 million for Clorox is needed to calculate the intrinsic value of one share.

Market capitalization is used here only for reference purposes and as a quick check that the share price and the number of shares outstanding numbers are correct - something especially to be cognizant about at stock splits. So, the market capitalization of Clorox at the current share price and the inputted number of shares is $18.9 billion.

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COMPANY NEWS

▶ Clorox CEO: Here's How We Cleaned Up This Quarter   [Aug-08-18 07:27AM  TheStreet.com]
▶ Clorox's Longer-Term Prospects Look Brighter   [Aug-03-18 08:56AM  TheStreet.com]
▶ Clorox: Fiscal 4Q Earnings Snapshot   [06:47AM  Associated Press]
▶ Clorox Q4 Earnings Outlook   [Aug-01-18 03:20PM  Benzinga]
▶ Smucker to close San Francisco office, lay off as many as 100   [Jul-30-18 05:27PM  American City Business Journals]
▶ After-hours buzz: T, MCD and more   [Jul-12-18 06:08PM  CNBC]
▶ 7 Stocks That Can Lead The Market Longterm   [Jul-06-18 12:48PM  Investopedia]
▶ Popcorn maker Pop Gourmet is positioning itself for a sale with Clorox deal   [Jun-21-18 05:00PM  American City Business Journals]
▶ 10 Consumer Stocks on the Clearance Rack   [03:06PM  InvestorPlace]
▶ Clorox vice president of R&D found support helped him come out at work (Video)   [Jun-14-18 02:24PM  American City Business Journals]
▶ 5 Consumer Staples Stocks to Buy for Long-Term Gains   [Jun-13-18 02:15PM  InvestorPlace]
▶ 6 Ways to Beat Rising Interest Rates   [Jun-12-18 02:27PM  Kiplinger]
▶ Best Dividend Paying Stock in June   [09:02AM  Simply Wall St.]
▶ Top technician makes contrarian call on consumer staples   [May-31-18 05:09PM  CNBC Videos]
▶ 3 Reasons to Avoid General Electric Company Stock   [May-29-18 07:27PM  InvestorPlace]
▶ Clorox sets new $2 billion stock buyback program   [May-24-18 09:09AM  MarketWatch]
▶ Clorox Should Start to Stabilize Here   [May-17-18 09:45AM  TheStreet.com]
▶ Why Clorox Stock Lost 12% in April   [May-07-18 02:42PM  Motley Fool]
▶ Clorox: Fiscal 3Q Earnings Snapshot   [06:43AM  Associated Press]
▶ A Preview Of Clorox's Q3 Earnings   [May-01-18 03:22PM  Benzinga]
▶ Clorox's Stock Chart Still Looks Clogged   [11:44AM  TheStreet.com]
▶ Clorox, P&G, Unilever Get Clipped   [11:44AM  Barrons.com]
▶ Jim Cramer: Clorox Cleans Up   [07:01PM  TheStreet.com]
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